Strategic advisor and startup operator in fertility and women's health.

Patients deserve to feel safe, seen, and centered on their reproductive journey. I partner with people building in fertility & women's health who believe the same.

Overlapping circles mark

Clinical Credibility

Evidence-based expertise and real-world experience.

Industry Strategy

Systems thinking for a stronger, more equitable field.

The Patient Voice

Lived experience at the center of every decision.

connected.
Portrait of Lauren Citro

About

Bringing experience from both sides of the exam table.

I've spent the last 15 years inside fertility and women's health - as a clinician, patient, and strategic operator.

My career started caring for patients at the bedside as an RN. When my own family-building journey didn't go as planned, I became a fertility patient myself - and found myself in waiting rooms at independent clinics and major networks across the US. I put my hard-earned patient experience to good use and spent eight years helping build a fertility-focused, pre-revenue startup into a category-defining company serving Fortune 500 clients and more than 6 million people globally.

Today, I'm a strategic advisor to people building and innovating in fertility & women's health, bringing clinical expertise, deep industry context, and a knack for building connections between passionate innovators in my network.

My favorite groups to partner with care deeply about what they're building - I help them find the strategy, the story, and patient insight that can turn that conviction into something that actually works.

If you're a mission-driven builder in fertility & women's health - let's connect.

Work with Me

Putting my experience to good use.

Founders & Startups

Strategy, Advisory & Embedded Leadership

For founders building something new - or figuring out what's next. I bring clinical judgment, industry context, strategic relationships, and the ability to turn complex ideas into products, positioning, and stories that resonate with clinicians, patients, and investors alike.

Strategy & Product Go-to-Market Clinical & Patient Insight Fractional Leadership

Clinics, Employers & Industry

Streamlined Focus on the People You Serve

Your patients are telling you things. I'll help you hear them. Through audits, focus groups, embedded consulting, and ongoing advisory, I help you see around corners and turn real patient experiences into insights your clinical, product, marketing, and benefits teams can actually use.

Patient Experience Audits Focus Groups Patient Research Employer & Benefits Strategy

Speaking & Teaching

An Honest Look at the Patient Experience

I speak to the realities of reproductive healthcare - from fertility and menopause education to the patient experience itself. Available for keynotes, webinars, panels, trainings, podcasts, and live events. For organizations looking for deeper clinical education, I also collaborate with a network of exceptional clinicians and subject-matter experts.

Webinars Panels Training Keynotes Patient Education

Patients

Personalized Patient Advocacy

After nearly a decade as a fertility patient - and years spent professionally inside the industry - I know how different it feels to navigate this system from the other side. Specifically for patients trying to become parents, I offer group conversations and a limited number of complimentary 1:1 sessions for people who want extra support on their own family building journey.

1:1 Sessions Group Calls Ongoing Advocacy

Track Record

A few career highlights.

Ongoing

Fertility-Clinic CRM Startup

STRATEGIC ADVISOR

Advising an early-stage, accelerator-backed startup building an AI-powered CRM for fertility clinics. Partnering across discovery, development, go-to-market, and fundraising strategy, translating clinical and market insight into product and commercial decisions.

2018-2026

FertilityIQ / Inflection

FOUNDING TEAM MEMBER

Served as the connective tissue across product, clinical strategy, and commercialization; built and led the member education programs that became the company's most-requested client offering, sold as Fortune 500 employer benefits and central to enterprise renewals.

2011-2018

Bedside Clinical RN

WOMEN'S & REPRODUCTIVE HEALTH

Provided direct nursing care to patients across sexual health, community health, and pediatric settings; developed foundational expertise in patient education, behavior change, and advocacy that fundamentally shapes my approach to member experience and patient care.

Media, Press & Academic

Selected coverage and contributions.

Peer-Reviewed & Academic

Patient satisfaction with telemedicine and in-person visits in reproductive endocrinology and infertility clinics

Kim AE, Anderson-Bialis J, Citro L, Gracia CR. Reprod Biomed Online. 2023. PMID: 37619518

Patients' views of delayed fertility care during the COVID-19 pandemic as a conception catastrophe

Venkatesh A, Boots CE, Anderson J, Anderson D, Citro L, Lawson AK. J Psychosom Obstet Gynaecol. 2021;43(2)

LGBT status and differences in self-reported satisfaction with fertility clinics and doctors

Wang A, Anderson-Bialis J, Morris JR, Anderson-Bialis D, Citro L, Fujimoto V. Fertil Steril. 2022;118(3 Suppl):e17

Get In Touch

Let's talk.

Not everything needs to start with a pitch - sometimes it starts with a conversation. I care about building meaningful relationships with good people doing thoughtful work in this space. If that matters to you too, let's connect.